Mehul Jain
From strategy to production. I help companies put AI to work.
What I do
GEO (Generative Engine Optimization)
I'm building Geology, which helps consumer brands show up when people search using AI tools like ChatGPT and Perplexity. Think of it as SEO but for the AI era.
AI Products for Businesses
At Litmus Check, we build AI-first tools: a smart data extraction engine and AI agents for quality assurance. Basically, we help businesses stop doing boring things manually.
Teaching & Writing About AI
I wrote a beginner-friendly book on Gen AI. I also love talking to founders and teams about where AI is headed and how to actually use it.
AI in action
AI Employee Assistance Chatbot
Designed and built a chatbot for a 40,000-employee organization to address questions about policies, asset tracking, and other internal tasks. Integrated with an updated knowledge base with an admin panel and the ticketing interface to create and track support tickets.
Leading financial institution in India
AI Vision for Fraud Prevention
Built a semantic image search interface to detect and present potential fraudulent gold loan applications to auditors for real-time fraud prevention.
Leading gold loan provider
Auto-scaling ML Inference
Designed and deployed a dynamically auto-scaling application for low-cost inference of ML jobs on geospatial data using GCP Cloud Run.
Public markets investor in MENA
My background
Founder & Builder
Co-founded Yogami.fit (online yoga), then pivoted to AI. Currently building Litmus Check (since 2023) and Geology (since 2025).
Venture Capital
Jumped into startup investing at Guild Capital, backing early-stage founders building cool things in D2C and SaaS.
Management Consulting
Spent 7+ years at Kearney as a management consultant, working with companies across Asia, Europe, and the Americas on strategy and operations.
INSEAD & Wharton
Earned my MBA from INSEAD, including an exchange program at Wharton.
Robotics in Paris
Interned in Paris at Aldebaran Robotics, teaching a humanoid robot to recognize hand gestures. Yes, it was as cool as it sounds.
IIT Bombay
Started out at IIT Bombay studying Computer Science. Fell in love with how computers actually think.
Introduction to Gen AI for Curious Developers
The book I wish existed when I started.
It's hands-on, uses Python, and walks you through text, images, voice, and video AI. No fluff, just real code and real applications.
Recent thoughts
ClawdBot is a glimpse into the future, but not ready for prime time
OpenClaw is prone to injection attacks and can cost more than the old way of doing things. But that's not the point. The point is what it's pointing to.
Read moreDoes ChatGPT care about your ratings? We checked the data
We spent two weeks analyzing first-party data on what ChatGPT actually uses when recommending products. Ratings matter a lot more than most people think.
Read moreChatGPT doesn't just use its training data. Here's how it actually decides what to look up
One of the most common objections to GEO is that ChatGPT only updates every few months. That's true, but it's only half the story.
Read moreLet's chat about AI
Got a question about AI? Building something and want a second opinion? Or just want to nerd out about where this is all heading? I'm up for a chat.